Introduction
Charissa Lauren is a name synonymous with passion, perseverance, and purpose. Known in the industry as “The Carrie Bradshaw of PR,” she has made a name for herself as a National Publicist, Writer, and CEO of FAME by CL. Using her rich background and first-hand experiences, Charissa positions creative professionals for success, all while keeping Pittsburgh’s creative spirit alive.
From Stage to Spotlight
Charissa’s introduction to the fast-paced world of fashion and entertainment began on stage. With a background in theater, pageants, and modeling, she entered the industry at an early age, working entry-level positions with prominent companies like Victor’s International Modeling Agency, Barbizon Model & Talent, The Talent Group, Miss Pennsylvania USA, and more.
Her experience extended to the film industry, where she worked on blockbuster films like Adventure Land, The Perks of Being a Wallflower, Zac & Miri, and Jack Reacher. “The entertainment business stuck,” Charissa recalls, reflecting on the experiences that solidified her passion.
Putting Pittsburgh on the Fashion Map
Charissa’s role in producing shows for Pittsburgh Fashion Week’s opening events for three consecutive years is one of her proudest accomplishments. “This event can create jobs for designers and give them the opportunity to pursue a career in this industry without having to go to New York,” she explained. Through her dedication, she has helped put local talent on the map, fostering a creative community that thrives within Pittsburgh.
From Local to Global
Starting her first business at just 22, Charissa’s career took off, leading her to work with clients both locally and internationally. Despite the national reach of her clients, she has always remained committed to keeping her business rooted in Pittsburgh. In an interview with PR Couture, she said, “Working in the industry, I’ve seen true struggle for fashion or beauty brands starting out simply because they were not New York or LA based. I wanted to change this.”
This dedication to uplifting local businesses earned her numerous accolades, including a finalist spot for the Entrepreneur of the Year Award by Stiletto Women in Business and nominations for the Athena Young Professional Award. Her contributions to public service were recognized with the Jefferson Award, and she was also honored by Pittsburgh Magazine’s Women in Business Spotlight.
An Accomplished Writer
Charissa’s influence extends beyond PR. Her writing has been featured in major publications like Harper’s Bazaar, COSMO, DisFunkshion Magazine, Inspiring Lives Magazine, and more. Throughout her career, she has met and interviewed prominent figures such as Lauren Conrad, Tom Cruise, Ryan Reynolds, and Emma Watson. In 2022, she co-authored Mom Magic, which hit the Amazon Bestseller list within 24 hours of release.
Devoted to Community
Charissa’s dedication to community service is evident in her charity work. Through her business, she has supported various organizations, including Gwen’s Girls, Make A Wish Foundation of PA & WV, and the Autism Awareness Society of Pittsburgh. Her event benefiting Gwen’s Girls was highlighted in the Pittsburgh Tribune Review, showcasing her efforts to uplift underprivileged youth.
Her past experiences have shaped her into an empathetic advocate for underprivileged youth and women. She is actively involved with organizations like the Foster Love Project and the Women’s Center and Shelter, using her voice and resources to help those in need. “It’s important to me that people know you can always find a way out,” Charissa shares. “It doesn’t matter where you start; it’s about where you choose to go.”
Creating a Legacy
Despite her demanding career, Charissa remains a devoted wife and mother of four. Together with her husband, who works as a Cyber Security Practice Director, they reside in Pittsburgh, where they enjoy traveling, adventuring, and home projects. Her family is her biggest motivator, and she works tirelessly to set an example for her children, showing them the value of following their passions and building something meaningful.
Charissa is not just building a career; she is crafting a legacy for her four children. “My children are my inspiration. Everything I do is to show them that they can achieve anything they set their minds to,” she explains. Her oldest daughter has even started following in her footsteps, participating in Pittsburgh Fashion Week and preparing to walk in New York Fashion Week next year.
“One of my goals is to teach my children to follow their dreams, no matter what,” Charissa adds. “I was raised to believe in pursuing traditional careers, but I chose a different path. I want my children to know that their dreams are valid, and it’s okay to create their own path.”
A Message of Hope
Through her work and personal journey, Charissa aims to spread a message of hope and resilience. Her belief that one role model can change a child’s life has guided her advocacy efforts. She understands the importance of showing others that, regardless of the challenges they face, they can build a future they are proud of. “I want my children, and everyone I meet, to know that no matter what life throws at you, you can overcome it. You define your life,” she emphasizes.
Conclusion
Charissa’s story is one of transformation, resilience, and empowerment. From a young woman chasing her dreams in an industry that often seemed out of reach, to a mother building a legacy for her children and supporting her community, she is a testament to the power of perseverance. Through her work, she continues to inspire others to follow their passions and never give up, no matter how difficult the path might be.
From her early days in theater to becoming a respected name in PR, Charissa Lauren’s career has been defined by passion and purpose. As she continues to grow her business and uplift Pittsburgh’s creative community, she serves as a shining example of what it means to turn passion into action. Charissa’s story is proof that with determination, it’s possible to build a career that not only brings success but also positively impacts the lives of others.
Call to Action
Learn more about Charissa Lauren’s work and upcoming projects by visiting her website. To support the organizations she is passionate about, consider donating to the Foster Love Project or the Women’s Center and Shelter of Greater Pittsburgh. Together, we can all make a difference.
